The chances are that you’ve probably read about the benefits of social media and want to put its power into action to benefit your business. However, it’s hard to decide on what tactics to use and where to start. There are so many choices; Facebook, LinkedIn, Twitter, blogging, and more. Rather than overwhelm you with a plethora of ideas, here are 5 social media marketing tactics that you can put into action today. These tactics are designed to help improve your traffic and increase awareness of your website.
Tactic #1: Using Plug-ins and Optimization to Increase the Visibility of Your Blog
It’s one thing to set up a blog, but it’s another to get it noticed and attract high quality traffic and subscribers. Most people think that “if they build it they will come” but that is simply not the case. You need to promote your blog just like you promote any other aspect of your company.
Fortunately, there are many easy things you can do. The first thing is to use the social plug-in which allows users to share your content on other sites, add it social bookmarking sites, or simply to tell a friend about your post. The next thing you should do is tag your posts with the appropriate keywords and add an RSS subscription feature to your blog. Finally, get people to post their comments and submit feedback (Note: you may have to moderate spam).
Tactic #2: Integrating Email, Your Blog, Twitter, and Facebook
Twitter and Facebook are the two social networking sites that you must begin to use regularly. These sites allow you to keep your readers up to date, whether it’s the latest news, a promotional deal, or content you want to share.
Rather than use them separately, you should use them together. Let your email subscribers know about your blog and let your blog readers know that they can get updates through Facebook and Twitter. The goal here is to open multiple doors which can reach your prospects and customers.
Tactic #3: Using Multimedia Channels to Push Your Content
If a picture is a thousand words than think about how videos can be used to communicate with your audience. Many people are now looking for videos, pictures, and even audio in order to get more information about businesses before they go ahead and buy from them.
YouTube is one of many sites which people search to find such videos. Videos are great for helpful tutorials and for giving advice. In fact, your credibility may be boosted if you feature yourself in the video and talk to your audience.
Tactic #4: Using Strategic Content to Drive Traffic and Create Sales
There are times when you create content to add value for your readers but you also need to use content in order to draw more subscribers or pre-sell one of your products. For example, you may want to create a special report about a topic related to your product then mention that your product solves the problem.
Another example is to create content that’s link bait – content designed to stir up attention so that other people to link to it. This increases traffic and also helps you generate links for your search engine efforts.
Tactic #5: Monetizing Your Efforts in Multiple Ways
One of the most interesting social media marketing tactics is monetizing your site. Most people will rely on selling a product or service, maybe even adding an affiliate offer they are promoting.
With your traffic you can do many things whether it is selling advertising space on your sites, selling ads on your Twitter tweets, putting up contextual ads where you get paid when somebody clicks on the ad, and even selling services. You have to think outside the box and brainstorm how you can make money from your social media efforts.
Tactic #1: Using Plug-ins and Optimization to Increase the Visibility of Your Blog
It’s one thing to set up a blog, but it’s another to get it noticed and attract high quality traffic and subscribers. Most people think that “if they build it they will come” but that is simply not the case. You need to promote your blog just like you promote any other aspect of your company.
Fortunately, there are many easy things you can do. The first thing is to use the social plug-in which allows users to share your content on other sites, add it social bookmarking sites, or simply to tell a friend about your post. The next thing you should do is tag your posts with the appropriate keywords and add an RSS subscription feature to your blog. Finally, get people to post their comments and submit feedback (Note: you may have to moderate spam).
Tactic #2: Integrating Email, Your Blog, Twitter, and Facebook
Twitter and Facebook are the two social networking sites that you must begin to use regularly. These sites allow you to keep your readers up to date, whether it’s the latest news, a promotional deal, or content you want to share.
Rather than use them separately, you should use them together. Let your email subscribers know about your blog and let your blog readers know that they can get updates through Facebook and Twitter. The goal here is to open multiple doors which can reach your prospects and customers.
Tactic #3: Using Multimedia Channels to Push Your Content
If a picture is a thousand words than think about how videos can be used to communicate with your audience. Many people are now looking for videos, pictures, and even audio in order to get more information about businesses before they go ahead and buy from them.
YouTube is one of many sites which people search to find such videos. Videos are great for helpful tutorials and for giving advice. In fact, your credibility may be boosted if you feature yourself in the video and talk to your audience.
Tactic #4: Using Strategic Content to Drive Traffic and Create Sales
There are times when you create content to add value for your readers but you also need to use content in order to draw more subscribers or pre-sell one of your products. For example, you may want to create a special report about a topic related to your product then mention that your product solves the problem.
Another example is to create content that’s link bait – content designed to stir up attention so that other people to link to it. This increases traffic and also helps you generate links for your search engine efforts.
Tactic #5: Monetizing Your Efforts in Multiple Ways
One of the most interesting social media marketing tactics is monetizing your site. Most people will rely on selling a product or service, maybe even adding an affiliate offer they are promoting.
With your traffic you can do many things whether it is selling advertising space on your sites, selling ads on your Twitter tweets, putting up contextual ads where you get paid when somebody clicks on the ad, and even selling services. You have to think outside the box and brainstorm how you can make money from your social media efforts.
Want to succeed as an entrepreneur? Learn the skills and strategies you need to succeed as an online marketer. Get in-depth advice on personal development, online promotion, social media, and web traffic by visiting http://www.enterprisesmnm.com/
Article by Hasse Andre Johnsgard.
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